If you’re a freelance virtual assistant, you need a Facebook Business Page. While it’s still attached to your personal profile, a Facebook Business Page is a public profile that allows you to share your services and products and connect with potential clients through sharing your content, advertising, Facebook Live videos, polls, events, and the like.

The Importance of Facebook Business Pages

Aside from this important function, here are the biggest reasons why you need a Facebook Business Page for your virtual assistant business:

  1. You can keep your business separate from your personal posts. While I’m sure you have some friends who wouldn’t mind seeing your business posts, most would probably like to keep them out of their personal feed. It’s already busy enough as it is, right? Plus, it’s against Facebook’s rules to use your personal profile to represent anything other than yourself, and that includes your business.
  2. No website? No problem! If you don’t have the budget for a website, a Facebook Business Page can be a great way to get your online business up and running.
  3. It’s free advertising! While you will need to promote your Facebook Page to get it seen (even this can be done for free) once you have a large enough following, you’ll find that people share your page. Also, your page will show up in the “You Might Like This Page” section after you’ve liked another page.
  4. There is no limit to the number of fans you can have. With a personal profile, you’re limited to 5,000. Why stop there?
  5. It gives you a way to communicate with your audience and build a community. You can ask your audience questions (like, what would they like to see more/less of?), and get valuable feedback with status updates.
  6. It’s a way to promote your blog. While you shouldn’t post your content exclusively, people expect to see a new post (or two) each week.
  7. You can “humanize” your business. People love getting “behind the scenes” looks and seeing how you spend your time when you’re not running a business. Or, share funny stories and articles that you think your audience may enjoy.
  8. Facebook is the second most popular website on the Internet, according to Alexa. Your SEO efforts will thank you for it. Google is starting to pick up on this fact, and it “likes” (pun intended) websites that get a lot of traffic from their Facebook business pages.
  9. Facebook’s Pages Insights analytics tool gives you useful information about your fans and how they interact with the posts on your page. For instance, you can see how popular (or unpopular) a particular blog post is, just by seeing how much it was shared or clicked on.
  10. You can run Facebook Ads. Without a business page, you cannot take advantage of the power of Facebook Advertising, which is still incredibly affordable and effective.
  11. You can set up a Facebook Group attached to your page. If you’re anything like me, you probably belong to waaay more Facebook Groups than you could ever hope to keep up with. But when used correctly, a Facebook Group can be an even better way to connect with your clients.
  12. Facebook Live! Now, I haaate being in front of a camera, but if you’re not one to be shy, Facebook Live is probably the best way to promote your business by creating personal connections. You can also run webinars without having to use a separate webinar service!
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Now that you can see why you need a Facebook Fan Page for your freelance business, I bet you’re wondering how to go about setting one up, right? Great! Here’s a post about how to set up a Facebook Business Page to get you started.

Do you already have a Facebook Business Page? Please share it in the comments below!